You can show a popup when a button or link on your site is clicked. First, get the code given to you in the last step of the Form Wizard. It should look something like #benchmarkone-pop-XXXX. 

Once you have the code, go to the link or button on your site that should open the popup and add this code as a URL (href attribute). Here's an example HTML link:

<a href="#benchmarkone-pop-123">My Link</a>

The code above is an example only. Get your real code from the last step of the Form Wizard.