You obviously want a great looking signature, but make sure you’re going about it the right way. Below are some tips to follow.
Your Email Signature Must-Haves:
The basics. Make sure to include your name, job title, company name, phone number, email address, and website in your signature.
Link to your content. It never hurts to add a link to your written content. It will show your contacts your expertise and credibility, ad it can provide them with quick resources.
A snazzy sign-off. Pick a sign-off that is memorable instead of the overused, stale ones like "Best" or "Sincerely."
Award highlights. Use the opportunity to highlight an award your company has received or any press that you’re proud of.
The Dos and Don’ts of Email Signatures:
DON’T include every possible way to contact you. Too many choices mean your recipient is less likely to choose any of them. There is also no need to add a physical address, as BenchmarkONE will populate that information in the footer.
DO make sure links to your website and social networks have been hyperlinked and are current.
DON’T make your entire signature an image. Some email recipients block images by default, so they can forfeit your deliverability. However, if using an image is a must, don't scale it. Use a small image at 100%, not a 500px image at 4%. It's also not best to copy/paste an image from your website.
DO make sure your company has consistent brand standards and that your font matches them. Don’t use more than two colors. And only use one font in two sizes, max.
DON’T copy and paste from Microsoft Word. Doing so will retain formatting that will affect your signature appearance. Create your signature within BenchmarkONE, or, use the special “paste from Word” option.