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Add Webpage Tracking to Your Site - WordPress
Add Webpage Tracking to Your Site - WordPress

Adding webpage tracking to your WordPress site to begin tracking your contacts is easy. Learn how!

Support Team avatar
Written by Support Team
Updated over a week ago

Head to Tools > Webpage Tracking

Click the button "Tracking Code" –

A modal box will appear that provides your unique tracking script. If you require EU privacy compliance, be sure to select that box. Then "Copy to Clipboard" –

When at your WordPress admin panel, go to the left sidebar, click Appearance>Editor. You'll end up on this screen:

From the list on the right side, find the item called ‘Footer’ and click into it.

Now the text in the text editor should change. Search in this text for the "</body>" code and paste the tracking code text right above this and press the Update File button when finished.

BenchmarkONE Tips: 

  • Add yourself as a user in the database, become a Tracked Contact* (by either filling out a form, or clicking a link from a BenchmarkONE email) then navigate through every page in your site to pull them in all at once.

  • Next, add a title and automations to each page that has been pulled in to BenchmarkONE. Best practice: Think about your segments and add tags to your webpages that reflect those segments (ex: add a Red Wine tag to your webpage dedicated to Red Wine). That way visitors to the site will rack up that tag and auto-segment themselves into Red Wine lovers! 

IMPORTANT: Tracked Contacts*

BenchmarkONE drops cookies on individual web browsers in order to track their visits to your website. Because of this, we ONLY track 2 types of people:

  • People who click on links within your emails sent out of BenchmarkONE

  • People who fill out your BenchmarkONE online form

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