Learn how to build a campaign structure that converts!
Topics Covered:
In-depth view into the progression from a general nurturing campaign to a current client campaign
Overview into winning email content that converts
Take away material for building your own dynamic campaigns
Q&A:
When someone is "Not Interested" should I stop following up?
If someone expresses that are not interested or ready to buy, you should not continually follow-up, as this would not be best practice and would likely result in an unsubscribe. However, it may be fair to include them onto some quarterly follow-up or touch point, where you can stay top of mind for the future, but in a non invasive way.
Will emails within my campaign send on a weekend?
When building a campaign in BenchmarkONE, you have the ability to add "Advanced Timers" onto each email. Within Advanced Timers, you are able to "Skip Weekends" or give you the ability to add "Advanced Timers" - which allow you to "Skip Weekends" or run your emails at designated time intervals. Keep in mind that when you skip weekends, Hatchbuck will wait until Monday at the designated time to send your email - causing your email steps to push back.
How do you automatically roll someone into a new campaign?
Within BenchmarkONE campaigns, you have a whole list of actions that you can automate. Where as the majority of a campaign will be triggered emails, you can easily add a step at the end of the campaign to Start a Campaign, which will trigger you to select the new campaign you'd like the contact to roll into after completing the emails.
Where do I find relevant content for my emails?
Blogs, Infographics, Workbooks, Case Studies, News Articles can all be great content to leverage in your campaigns - which will allow you to educate, position yourself as a thought leader, and help solve problems. While industry content can be hard to find, Scoop.It can help you discover content by entering in a keyword.
What is the difference between contact statuses and deals?
Contact Statuses generally represent which stage of the sales process your contact is in (Not Interested, Lead, Prospect, Opportunity, Customer). When a contact becomes an Opportunity, you will create a deal for them and assign a value. Your deal stages will represent a second set of steps once the lead is qualified (Requested a quote, Quoted, Contract Initiated, Win, Loss).
Can I use these campaign templates within my account?
Absolutely! We encourage you to use our material to help you create your own content. You can find our Pre-Built Campaigns in the application by going to Tools > Campaigns > New Campaign > Pre-Built Campaigns. From here, you can easily add a campaign template to your account.