Cracking the Code on Email Deliverability

  • How to build and improve your email reputation

  • ISP-specific strategies for success

  • How to ensure you’re sending to the most engaged contacts

  • Best practices for large email sends

View the slide deck here

Automate Your Workflow with Zapier

  • How to set up a Zap 

  • Best practices and things you need to know  

  • Our favorite zaps and example use case

Campaign Structure from Start to Finish

  • In-depth view into the progression from a general nurturing campaign to a current client campaign 

  • Overview into winning email content that converts 

  • Take away material for building your own dynamic campaigns

Capture Contacts with Hatchbuck Forms

  • What does my customer's buying process have to do with forms? 

  • What are the different types of forms I should use? 

  • What are some do's & dont's? 

  • What are the advantages? 

  • What are the code embedding options?

Content Creation 101

  • How to choose topics 

  • Tools and resources we like at Hatchbuck 

  • Creating content that converts 

  • How to re-use content to save time

Getting the Most Bang for Your Hatchbuck

  • Learn how to avoid the most common Hatchbucker mistakes 

  • Setup and Implementation 

  • Sales 

  • Marketing and Marketing Automation 

  • Deliverability

Hatchbuck Hacks: Our Favorite Tips and Tricks

  • Inputting Leads from a Form 

  • Task-Based Campaigns 

  • Sorting by Deal & Contact Score 

  • Ending Campaign for a New Opportunity 

  • Default Filters and New Filters 

  • Duplicating Emails  

  • Link Action Tagging Strategy 

  • Inverse Tagging 

  • Storing Dates as Events 

  • Lead Source Tracking 

  • User Level Security

Improving Sales with Hatchbuck's CRM

  • Optimize Sales Pipelines 

  • Take Advantage of Notes & Tasks 

  • Automate Sales Processes 

  • Use Deals to Track Opportunities

Navigating Hatchbuck for B2B Businesses

  • Bringing Hatchbuck functionality full circle for your business 

  • Follow a sample B2B company from beginning to end 

  • Discuss complete marketing strategy 

  • Discuss complete sales strategy 

  • Complete feature breakdown and best uses of the database

Putting the Pieces Together for B2C Businesses

  • Complete walk through of a sample B2C Business 

  • See each Hatchbuck Feature come together 

  • Regular and Event Based Campaign Ideas 

  • New Contact Nurture Flowchart take away

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