You will add a Tag as a hidden field in the form and will set up a Tag Rule to automate an action from that form submission.

Adding a Tag in the Form --

Click into the existing landing page form you would like to edit, or create a new form in the landing page. In the Fields step of the builder, select Add New Hidden Field and select Tag.

Tag will now be an added field. Click to Edit so that you can select the appropriate tag.

In the Field Value dropdown, you will see a list of all tags in your BenchmarkONE database. Select the appropriate tag, and select Update Field.


Creating a Tag Rule --

  • Navigate to Tools > Rules > + New Rule

  • Choose Tag Rule

  • Name your Tag Rule.

  • Select the same tag you selected in the landing page form.

  • Set the score that the tag should reach to trigger automation. Since we are automating based off a form submission, choose a score of "1." This means that the tag rule will trigger as soon as the contact submits the form.

  • Click Continue. Now it's time to decide what you want this tag rule to trigger. Add as many automated actions as you wish, but make sure they make sense for the form that was submitted.

** Remember: These automations will trigger immediately when the contact meets the parameters you defined.


Example --

We have a "Free Class Pass" form on our landing page and would like to automate actions once a visitor submits their information.

First, we added Tag as a hidden group field in our form and selected the existing tag, Membership Interest.

Back in BenchmarkONE, we headed to Tools > Rules and created a new tag rule that identifies the tag "Membership Interest" at a score of "1."

When that tag reaches a score of 1, we will automate an email & a task for a sales rep to call and follow-up.

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