You will add a Tag as a hidden field in the form and will set up a Sequence to automate an action from that form submission.
Adding a Tag in the Form --
Click on the existing landing page form block that you would like to edit or create a new form in the landing page by dragging in the form block. In the Fields step of the builder, select Add New Hidden Field and select Tag.
Tag will now be an added field. Click to Edit so that you can select the appropriate tag.
In the Field Value dropdown, you will see a list of all tags in your BenchmarkONE database. Select the appropriate tag, and select Update Field.
Creating a Tag Score Sequence --
Navigate to Tools > Sequences > + New Sequence
Name your sequence.
Choose your trigger type of Tag Score
Select the same tag you selected in the landing page form.
Set the score that the tag should reach to trigger automation. Since we are automating based on form submission, choose a score of "1." This means that the sequence will trigger as soon as the contact submits the form.
Click Continue. Now it's time to decide what you want this sequence to trigger. Add as many automated actions as you wish, but make sure they make sense for the form that was submitted.
** Remember: These automations will trigger immediately when the contact meets the parameters you defined.
We have a "Free Class Pass" form on our landing page and would like to automate actions once a visitor submits their information.
First, we added Tag as a hidden group field in our form and selected the existing tag, Membership Interest.
Back in BenchmarkONE, we headed to Tools > Sequences and created a new sequence that identifies the tag "Membership Interest" at a score of "1."
When that tag reaches a score of 1, we will automate an email & a task for a sales rep to call and follow up.