Want to try a pre-built zap? Head to Account Settings > Integrations and scroll down to the "charges and payments" section. Or Use this Zap. Here you can try adding a tag to new Paypal sales:
Segment your Contacts by who has purchased from you AND how often they have been customers
Zap to use: "Successful Sale" (Trigger = PayPal) to "Add a Tag" (Action = BenchmarkONE).
Add a general "Purchased" tag with this zap to:
Segment out current contacts who are active customers
Add new contacts to your database who have purchased
Filter by tags to find those in your database who have or have not purchased from you
Filter by tag score to find a list of your most frequent buyers:
Automate some customer love
Zap to use: "Successful Sale" (Trigger = PayPal) to "Add a Tag" (Action = BenchmarkONE).
Create a Sequence to automate a Campaign once someone has purchased from you to keep in your brand top of mind.
Bonus: Create a sequence to award your "VIP" Customers by automating coupons or special deals once they have purchased X amount of times.
Use these and many more to get the most out of your integration!
BenchmarkONE tip: Use the "Add Tag" zap + a Sequence to give you the most flexibility for automated actions.