Whether you’re sending a monthly email to your list at large, or sending a strategic prospecting campaign, you need all the help you can get to boost engagement and turn emails into revenue.
That’s where emojis come in.
They aren’t just fun word bling, nope. These cute and funny conversation carriers can be gold for your email strategy.
In fact, Experian reported that emojis, or symbols can boost open rates:
Subject lines with symbols had a higher unique open rate in 56 percent of brands we analyzed.
How Can I Get Emojis in My Subject Line?
You can access your emoji keyboard from mobile, but what about when you’re on a desktop or laptop and sending business emails from BenchmarkONE?
We love Emojipedia for copying and pasting emojis. Simply find the emoji you want to use and click “Copy.”
Then, head on over to BenchmarkONE to paste the emoji in the subject line.
That’s all there is to it!
Why Use Emojis in My Subject Line?
In an inbox bursting with email, emojis can help your subject line stand out from the crowd:
Just don’t get too crazy. Make sure you’re using emojis in a relevant way. Simply stuffing your email subject line with emojis won’t cut it.
Are Emojis Effective for B2B Emails?
Sure, hearts and smileys are great for B2C brands. But will your B2B audience take you seriously?
While it’s hypothesized that communicating in this informal manner could discredit the sender, a study indicates that Americans are 43% more likely to open an email if there’s an emoji in the subject line.
Using emojis can also improve open rates, which in turn improves sender scores.
Return Path found that emails with the sunglasses-face emoji in the subject line improved open rates from 21% to 23%, and inbox placement jumped from 88% to 93%.
In an automated, seemingly impersonal world, emojis just may be the key to creating personal connections through email.
You can learn more about using emojis in your email marketing on the BenchmarkONE Blog.