BenchmarkONE Help Deck
Go to BenchmarkONE
All Collections
Emails
Emails
Learn how to build and send emails to your contacts and discover email best practices.
L
64 articles in this collection
Written by
Erin Posey,
Support Team,
and
Lori Naeger
Creating & Sending Emails
Personalizing Email Templates
Using merge fields in email templates allows you to personalize your emails when sending manually or via automations.
Written by
Support Team
Updated over a week ago
Overview of BenchmarkONE Emails
With BenchmarkONE you can design a newsletter style email from scratch, use one of our pre-designed templates and create text-based emails.
Written by
Support Team
Updated over a week ago
Basic Editor Emails: A Complete Guide
Use the Basic Editor to build simple, text-based emails.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: A Complete Guide
Learn about the layout, elements and formatting options offered in the Drag & Drop Builder for creating newsletter-style emails.
Written by
Support Team
Updated over a week ago
Building an Email from Scratch
Use the Basic Editor to create text-based emails or include custom HTML. Use the Drag & Drop Builder to create newsletter-style templates.
Written by
Support Team
Updated over a week ago
Designing Your Own Template
If you have a newsletter already designed and have the HTML code, or you would like to code your email from scratch, use the Basic Editor.
Written by
Support Team
Updated over a week ago
Sending an Email
Learn how to send an email to one or more contacts.
Written by
Support Team
Updated over a week ago
Email Web Version
Leverage email web versions for sharing templates to your website and social media platforms.
Written by
Support Team
Updated over a week ago
View in Browser
Provide your contacts a way to view emails in a browser window vs their inbox viewing window.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: Footer Customizations
BenchmarkONE provides several ways to customize your footer in the Drag & Drop Builder.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: Image Elements
Learn about each image element available in the Drag & Drop Builder.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: Special Elements
Learn how to add, edit and customize buttons, social media, dividers and spacers to your newsletter-style emails.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: Social Media Element
The social media element gives you options for adding in stylized links for your social media sites.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: Text Elements
This special element gives you options for adding headers, articles, coupon and general text blocks to your email layout.
Written by
Support Team
Updated over a week ago
Drag & Drop Emails: Pre-Designed Templates
Learn how to use and customize a professionally built email template to fit your branding, style and purpose.
Written by
Support Team
Updated over a week ago
Dynamic Content
Send multiple audiences targeted content from a single email.
Written by
Erin Posey
Updated over a week ago
Sending Test Emails
Using the "Send Test" feature for emails is great to see formatting & layout, but some things will not appear like the final product.
Written by
Support Team
Updated over a week ago
Locking Email Templates
Ensure your templates retain the content and formatting you created. Lock templates to prevent users (besides admins) from making changes.
Written by
Support Team
Updated over a week ago
Adding Emojis to Your Email Subject Line
Bring color and character to your email subject lines.
Written by
Support Team
Updated over a week ago
Cancel or Reschedule an Email
Learn how to cancel or reschedule an upcoming email send for an individual or group of contacts.
Written by
Support Team
Updated over a week ago
Step-by-Step Guide: Gmail Integration
Ensure that contacts, tasks and conversations won’t fall through the cracks by bringing BenchmarkONE directly into the inbox.
Written by
Support Team
Updated over a week ago
Sending & Tracking Emails Sent from Gmail
Send an email right from your Gmail inbox and track when the email is opened by the recipient.
Written by
Support Team
Updated over a week ago
Step-by-Step Guide: Outlook Add-In
Ensure that contacts, tasks and conversations won’t fall through the cracks by bringing BenchmarkONE directly to the Outlook inbox.
Written by
Support Team
Updated over a week ago
Best Practices
Image Sizes for Best Email Rendering
Learn about acceptable size specifications for images placed in email templates.
L
Written by
Lori Naeger
Updated over a week ago
Creating a Sunset Policy
The longer you continue to send emails to a disengaged lead, the worse it is for your send reputation. Here are steps to implement a policy.
Written by
Support Team
Updated over a week ago
6 Simple Ways to Stay Out of the Promotions Tab
We have compiled some proven methods for improving your deliverability to the Primary tab in Gmail.
Written by
Support Team
Updated over a week ago
Building Better Emails
Get your emails opened, optimize your responses and clicks, track, analyze and test.
Written by
Support Team
Updated over a week ago
Copying an Existing Email Template
Don't waste time rebuilding template after template! You can duplicate an existing template and quickly update content.
Written by
Support Team
Updated over a week ago
How to Design Email Newsletters
The design matters for the overall success of your newsletters. Here are some tips to ensure your recipients are opening and engaging.
Written by
Support Team
Updated over a week ago
Email Signatures
Follow these best practices when putting together your email signature.
Written by
Support Team
Updated over a week ago
Email Subject Lines
Your opening line is always important. Here are a few best practices to help craft your subject lines.
Written by
Support Team
Updated over a week ago
Embedding Videos in your Emails
Everyone loves videos, but are emails the best place for them? We explain technical barriers, deliverability and marketing recommendations.
Written by
Support Team
Updated over a week ago
Forward an Email To A Friend
You can add your own "forward to a friend" feature in the email builders with this handy trick.
Written by
Support Team
Updated over a week ago
Increasing Open Rates
Here are some tips and tricks to increase your open rates.
Written by
Support Team
Updated over a week ago
Staying Out of the SPAM Folder
Helpful tips to improve your inbox placement and keep you out of the recipient's SPAM folder.
Written by
Support Team
Updated over a week ago
Updating The Sender On Emails & Campaigns
Emails will be sent from the user that is logged in by default, but you can also send on behalf of other users. Check it out!
Written by
Support Team
Updated over a week ago
Using GIFs in Emails
Adding a GIF to your email template can be a great way to increase engagement with your contacts.
Written by
Support Team
Updated over a week ago
Links & Automations
Creating and Tracking Links in Emails
Hyperlink your text so BenchmarkONE can track email link clicks.
Written by
Support Team
Updated over a week ago
Link Automation in Emails
You are using BenchmarkONE to automate your marketing process and save time, so you should definitely take advantage of link automations!
Written by
Support Team
Updated over a week ago
Adding Attachments to Emails
Use the "My Files" feature to insert a traceable link in emails and know when your contacts view them.
Written by
Support Team
Updated over a week ago
UTM Tracking in Emails
With the addition of UTM codes, you'll have added insights into how successful that content will be across the web.
Written by
Support Team
Updated over a week ago
Performance, Reporting & Statistics
A/B Testing your Emails
Compare email template performance with A/B testing.
Written by
Support Team
Updated over a week ago
Email History
Use the email history report to quickly view your sent emails, scheduled emails and scheduled campaigns.
Written by
Support Team
Updated over a week ago
Tracking Email Opens
The system automatically tracks opens on all sent emails. Here's how!
Written by
Support Team
Updated over a week ago
Email Report Overview
Track and analyze how your emails are performing! Here's an overview of what you can expect to find in each of our email reports.
Written by
Support Team
Updated over a week ago
Understanding Email Statistics
Overview of what Sent, Opens, Clicks, Bounces, Unsubscribes and Spam Complaints mean for better data reporting.
Written by
Support Team
Updated over a week ago
Troubleshooting
Recording Email Opens
Discover why you may or may not see if a contact opens an email.
Written by
Support Team
Updated over a week ago
Using Javascript In Your Emails
You will want to stick to standard HTML/CSS to create your emails for maximum compatibility. Here's why!
Written by
Support Team
Updated over a week ago
How do I find a saved draft?
Find drafts that weren't saved as email templates.
Written by
Support Team
Updated over a week ago
Why isn't my company information showing up in my email footer?
Test emails and basic emails sent to one recipient will not populate the footer. Learn more.
Written by
Support Team
Updated over a week ago
Why are my internal emails not being delivered?
Don't be concerned if your internal emails sent through BenchmarkONE land in your spam folder. Learn more!
Written by
Support Team
Updated over a week ago
Why does my email template look different in Outlook?
BenchmarkONE templates are designed to look great in all email clients, but you may notice that Outlook displays your emails differently.
Written by
Support Team
Updated over a week ago
Why doesn't Gmail load my images?
Gmail will not load images for unauthenticated messages by default. It is recommended to authenticate your email domain to solve this issue.
Written by
Support Team
Updated over a week ago
Why is my entire email not showing in Gmail?
If you've created a great looking (but long!) email, you may notice that Gmail is clipping your message and hiding some of your content.
Written by
Support Team
Updated over a week ago
Deliverability
Complete Guide to Deliverability
Getting your emails delivered to the inbox is important! We provide thorough details and top takeaways for deliverability.
Written by
Support Team
Updated over a week ago
Re-subscribing Contacts Who Have Opted Out
Everyone makes mistakes! In this article, we will explain the process of re-subscribing a contact who has opted out of email communication.
Written by
Support Team
Updated over a week ago
The Deliverability Round-Up
We have compiled a list of resources to help you avoid getting sent to the SPAM folder, promotions tab, or getting bounced out completely.
Written by
Support Team
Updated over a week ago
Email Authentication
Improve your deliverability to the inbox by authenticating your domain with BenchmarkONE.
Written by
Support Team
Updated over a week ago
Email Protection Program - Manta
Manta actively prevents you from sending to questionable email addresses that have the potential to harm your sender reputation.
Written by
Erin Posey
Updated over a week ago
About Email Bounces
When an email fails to reach a recipient, it is called a bounce. There are two types of bounces: hard bounces and soft bounces. Learn more!
Written by
Support Team
Updated over a week ago
DMARC & Emails
Free email providers like Yahoo and Gmail are great, but you should only send emails through BenchmarkONE using a domain that you own.
Written by
Support Team
Updated over a week ago
Deliverability: Mismatched URLs
It is important to hyperlink words of text like "my website" or "schedule here" instead of including direct URLs in emails.
Written by
Support Team
Updated over a week ago
CAN-SPAM & GDPR
International Spam Laws
Familiarize yourself with email spam laws within the countries you operate.
Written by
Support Team
Updated over a week ago
Editing/Deleting the Unsubscribe & Spam Footer
Unsubscribe and spam links are mandatory in marketing emails per the CAN-SPAM Act of 2003.
Written by
Support Team
Updated over a week ago